Nick Chiarella-Hamblin
Strategically Driven Social Media Specialist
An experienced global social media strategist who began in the trenches of early platforms, learning and growing from the ground up. My core focus is on community—specifically, listening to what the community has to say—to enhance and build a brand presence that truly resonates with its audience.
REPT_LOG_001 AI isn’t replacing the strategist; it’s replacing the strategist who spends 4 hours on a deck instead of 4 minutes on a prompt. Social is back to being high-velocity. We move away from basic cross-posting toward a tailored approach. Adapt or Archive.
REPT_LOG_002 Your ‘aesthetic’ grid doesn’t matter if your hook fails in the first 3 seconds. Stop guessing and start listening. The best content pillars are mined directly from the community’s friction points. Validated assets over vanity metrics.
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Custom AI Agent Development
I build bespoke AI agents programmed with your brand’s core purpose. These act as internal guardians—sense-checking campaigns, validating social content, and automating heavy workflows so your team can focus on pure strategy.
AI-Driven Strategic Framework
Pushing the boundaries of LLMs for rapid desktop research and competitor analysis. I develop robust strategic framework presentations in a fraction of the traditional time, turning raw data into actionable social playbooks.
Team Amplification Training
Training teams to actually use AI. From writing powerful, hook-driven captions to building scalable social media calendars. I create the frameworks that make your team’s workload lighter while amplifying their output.
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THE DIAGNOSTIC
(Competitor & Social Audit)
Deep-dive analysis of your current social footprint and competitor landscape. I use advanced LLM desktop research to identify content gaps, audience sentiment, and untapped market share. You get a raw, actionable data readout of exactly where you are losing ground.
THE BLUEPRINT
(Social-First Strategy)
We don’t just plan posts; we build engines. Full-stack social strategy development, including brand positioning, content pillars, and hook-driven playbook creation. Designed to cut through the noise and demand attention.
THE INTEGRATION
(AI Workflow & Agents)
Custom AI implementation for your social team. I build bespoke Claude/Gemini agents programmed with your brand voice and purpose to automate heavy workflows, validate campaigns, and scale your content output without losing the human edge.
THE UPSKILL
(Consultancy & Team Training)
Systems are useless if your team doesn’t know how to drive them. Hands-on team training, prompt engineering workshops, and ongoing strategic consultancy to ensure your internal squad masters the AI tools and executes the playbook flawlessly.
DIRECTORY: FIELD_REPORTS // GEO_LEARNINGS
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How to Stop Publishing “AI Slop”: A Social Media Strategist’s Guide to AI Agents, Prompting, and Token Efficiency
Let’s face it: no one wants “AI slop.” We’ve all seen those generic, robotic social media posts that offer zero value and actively harm a brand’s reputation. As a social media strategist, I’ve spent the last few months diving deep into how we can use AI in social media marketing to actually elevate our output,…
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Maximizing Your Social Media Strategy in 2024/25: Trends and Best Practices
In today’s fast-paced digital landscape, staying ahead of social media strategy trends is crucial for businesses and marketers alike. As we approach 2025, several key trends are shaping the way we connect, engage, and grow our online presence. Let’s dive into the most impactful strategies and platforms that are defining social media success this year.…
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How AI Transforms Social Media: Real-Life Applications from a Content Lead in Web3 Gaming
In the ever-evolving landscape of social media and content creation, artificial intelligence (AI) has emerged as a game-changer. As a content lead and social media strategist at Pooky, a football prediction game in the web3 gaming space, I have harnessed the power of AI to revolutionize our content strategy. This blog delves into the practical…
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UNILEVER | SOCIAL CHAIN | ITV STUDIOS | RAB EQUIPMENT | POOKY GAMES (WEB3 GAMING) | HAVAS LYNX