Nottingham & remote · Senior social strategist
Ten years engineering attention in the 1.7-second economy — most recently across Dove, Persil and Cif. Same strategy, same tooling, pointed at your account.
The Lite tool
The same reporting engine I run on client work, stripped back to the parts that matter in ten minutes. No sign-up, no email wall.
Upload a Sprinklr, Meltwater or native export and get the audit straight back. Runs in your browser — the file is never sent anywhere.
Open the toolSend me your handles and I will do it properly — pulling the exports, reading the context, and writing the recommendation myself.
Request an auditNot ready to hand anything over. Read a finished report first and see whether the thinking is worth your time.
See the examplesmn · audit.md
Example · sample dataThe figures below come from an invented export, but the report itself is not mocked up — it is generated by the same engine that reads your file, including the reconciliation flag it raised on the sample.
40 posts from 1 Apr 2026 to 26 Jun 2026. Everything below is computed from the file you uploaded.
| Measure | Value |
|---|---|
| Posts | 40 |
| Cadence | 3.3 / week |
| Total impressions | 208,627 |
| Median impressions | 3,720 |
| Total engagements | 6,682 |
| Engagement rate | 3.20% |
Video n=20, median 4,340 · Image n=14, median 2,3922026-06 median 3,067 over 11 posts · earlier months median 4,2418 posts with a CTA vs 32 without · median ER 4.69% vs 2.87%| Format | Posts | Median impressions | Median engagements |
|---|---|---|---|
| Video | 20 | 4,340 | 141 |
| Image | 14 | 2,392 | 72 |
| Carousel | 6 | 2,205 | 78 |
| Month | Posts | Impressions | Median / post | Engagement rate |
|---|---|---|---|---|
| Apr 26 | 15 | 48,578 | 2,638 | 3.18% |
| May 26 | 14 | 127,321 | 5,844 | 3.31% |
| Jun 26 * | 11 | 32,728 | 3,067 | 2.81% |
\* Jun 26 is incomplete — the data stops on 26 Jun 2026. Its total is therefore not comparable with a full month, which is why every trend above is measured per post.
Reconciliation flag. The components add to 104% of the platform's confirmed total. The components exceed the platform total — either something is double-counted, or the platform's total excludes a component such as reposts.
What Lite cannot see. Retention, watch-through and audience data are not in a standard export — they only exist inside the platform's own dashboard. The Pro report pulls those in, handles multiple files with different schemas, and lets you correct the column mapping by hand.
Same engine, built for TikTok. Drop in your export and up to three rivals to see who actually wins on reach per post, cadence, engagement rate and consistency — plus the three posts working hardest for each of them.
What I do
Take one or take the set. Most engagements start with strategy and grow into the tooling.
Social-first POV
Brandverse frameworks, positioning and localised strategy — the same architecture I've authored for Persil, Skip, Robijn, Dove and Cif across five markets. Starts with what culture is already doing, not with a channel plan.
Meta / TikTok
Creative-led paid that inherits the organic strategy rather than fighting it. Built around platform mechanics, not a boosted-post button.
Systems, not calendars
Content pillars, formats and cadence rebuilt as a repeatable operating system your team can actually run.
Custom agents & reporting
The reporter on this page is mine. I build the same thing for clients — Python data workflows and custom agents for sentiment, trend detection and strategic reporting that hold up to scrutiny.
Pricing
Both audit tools cost nothing and always will — they run on your machine, so they cost me nothing to give away. You pay when you want the thinking on top.
Freeno account needed
Both tools, unlimited, running entirely in your browser.
£149per month
For one brand and a small team. I run the reporting properly each month so you can spend the time acting on it.
Customscoped per brief
Multi-brand, multi-market, or you need the tooling built into your own stack.
Get in touch
Pick what you need and the message writes itself. I read every one personally — there is no agency inbox and no sales sequence behind this.
Strategy delivered for
Working with Nottinghamshire businesses in person and global brands remotely. Same infrastructure behind both.
Reporting runs on a Python analysis workflow built to close the accuracy gaps in AI-generated insight — now used as a company-wide resource at OLIVER.
You brief me, I do the work. Silver-certified in Oliver AI Training and working toward Gold.
No pitch deck, no discovery call before you have seen anything useful.